By now we all know a great deal of the reputed headline figures for the sensation that the James Cameron motion picture Avatar has grown to be. The picture started smashing records practically from day one of release, with $27 million taken on its starting day and $77 by the end of its opening weekend at the box office in the united states. The figures were also rather extraordinary all over the rest of the world with over $20 million taken in the starting weekends in both Russia and France and over $10 million in the likes of the UK, Germany plus a few others.
The film did not stop there and following this amazing start off it grew even larger with large sums obtained at box offices around the world. Consequently, in the event you haven’t viewed the video with the blue guys in it yet you are evidently in the minority!
Avatar also did pretty nicely in terms of critical acclaim and award nominations. The motion picture ended up getting 3 Academy Awards from the possible 9 it was nominated for – a notable haul – so it has not been only the general population that loved the film, but also the industry itself.
Quickly to follow something that develops this amount of public fascination is naturally large amounts of branded merchandise, and Avatar was no different. Matel, the toy giants, were quick to introduce a variety of Avatar Action Figures that were introduced in December 2009. These figurines each come with a unique weapon or accessory and a character particular i-Tag that you can scan with a web cam and then do stuff on the web. McDonald’s likewise created a variety of action figures in their Happy Meals.
Now that the first Avatar movie is reaching saturation point you might well ask what is in the pipeline from the Avatar camp? Well, Cameron always had plans for a sequel – a couple in fact.
The initial sequel is starting to achieve some press coverage, although apparently both Cameron and producer Jon Landau will be busy for a while overseeing the development of added material to complement the various special Blu-Ray editions of the movie which are still to come. Ultimately a 2-hour ‘making of’ will feature among some other treats. The standard Avatar movie was launched on Blu-Ray on 22nd April, permitting you to get an additional fix prior to particulars of the sequels become more defined.
Both Cameron and Landau acknowledge it should not be as hard to make another Avatar, although Landau is cited as saying ‘… we know that whatever movie he Cameron does is not going to be done in six months’ so I guess we’d better not get our hopes up too soon. Nevertheless, the storyline from the first movie left lots more options to follow it up, so here’s looking forward to what they develop next.
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